Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tesco loses its head of design Lee Rees-Oliviere

Tesco design boss Lee Rees-Oliviere has resigned from the supermarket to launch his own label for spring 08.
Rees-Oliviere, who is the face of Tesco’s F&F Collection, will leave at the end of the month to focus on creating his own range, called Harvey Mushman.

He is best known for introducing quality fabrics and premium ranges to the supermarket sector. Rees-Oliviere was the mastermind behind the 2006 launch of Tesco’s premium sub-brand F&F Collection, which carries his name and photograph on its swing tickets.

Rees-Oliviere told Drapers that the ‘DNA’ for F&F Collection was now complete and that it was time for him to pursue other interests.
He said: “I’m really proud to have launched the first premium range for a supermarket and the trend for customers to trade up is very strong. But it’s time to launch my own collection now.”

Harvey Mushman will debut for spring 08 as a T-shirt range, but Rees-Oliviere plans to add wovens and long-sleeved tops for autumn 08 (see box). He will open a showroom in Camden in north London next week as a platform from which to grow.
Rees-Oliviere, who has held senior design positions at Jaeger, Marchpole and Pentland Brands during his career, has also had several approaches from other retailers about designing an in-house collection.

He told Drapers that he had not yet made any decisions about taking on other new projects.

His departure will come as a blow for Tesco. In September, Katharine Hamnett, who designs the supermarket’s Love Label eco range, said she would not be renewing her contract with Tesco after autumn 08 (Drapers, September 29).

However, the grocer has managed to hold on to Rees-Oliviere’s talents on a consultancy basis. He will work one day a week on F&F Collection, although it is unclear how long the consulting role will last.

Tesco head of clothing Terry Green said that he had no plans to replace Rees-Oliviere, prompting speculation that Tesco planned to pass the burden of design on to its suppliers.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.