Tesco is rolling out its clothing brand F&F to new territories in the Middle East and Central Asia, with plans for 50 new franchise stores in the next five years.
Up to six stores are planned for this year, with the first due to open in the Kazakh capital Astana in June. Others are expected to launch in Georgia, Armenia and Azerbaijan.
Tesco will work with franchise partner Al Hokair – which it previously opened its Saudi Arabia store in May 2012.
Tesco is also eyeing several franchises in the Middle East, partnering with Dubai-based Al Futtaim on the project, which see “several” launches starting this autumn.
F&F chief executive Jason Tarry said: “This announcement builds on the success of the first franchise stores and demonstrates our commitment to growing the brand internationally through this model - I’m confident these new deals will accelerate our growth.”
F&F, which is currently sold in 12 countries, last week previewed its autumn 13 collection with a catwalk show at Somerset House – the brand’s first fashion show.