In this Drapers Textiles Report we look at the trends affecting the textiles industry in the year ahead.
The sluggish economy is having an impact on shopping behaviour. Recent research conducted by Cotton Council International (CCI) in collaboration with Drapers shows that in challenging economic circumstances, consumers are more pragmatic and price-conscious when shopping for clothes.
CCI’s biennial Global Lifestyle Monitor Report demonstrates that while UK consumers are more price conscious, the importance of clothing durability has increased, with 62% of them expecting to wear their clothing longer than in past years. UK consumers are seeking value in their purchases and continue to prefer cotton apparel
to meet their comfort and quality needs.
Some 83% of them prefer cotton clothing because they say it is comfortable (87%), natural (87%), and good quality (85%). UK consumers recognise the value they get from cotton clothing, as most would be concerned if cotton was substituted for other fibres, and are willing to pay a premium to ensure cotton is represented in their wardrobes.
CCI has more than 50 years’ experience promoting US cotton fibre and products to trade and consumers. Our Supply Chain Marketing programme helps brands and retailers identify new suppliers of quality textile products around the world. A worldwide registered trademark, the COTTON USA Mark is a symbol of purity, durability, comfort and quality that helps shoppers identify premium US cotton items that are made to last.
- Stephanie Thiers-Ratcliffe, International marketing manager, Cotton Council International