This special edition of Drapers looks at the trends affecting the textiles industry in the year ahead.
We will look at the developments in technology which are allowing technical and performance fabrics to become an important trend for 2014, delve into the UK manufacturing industry and speak to fabric experts and retail buyers about future trends in each of their markets.
It is evident that UK consumers are increasingly interested in the traceability of the products they are buying and the journey these products have taken to reach the shops in which they are sold. Despite economic pressures, consumers are more willing to buy high-quality products (such as US cotton-finished goods), believing them to be of consistently excellent quality, as well as made by reputable manufacturers. This increased consumer preference means traceability and a responsible supply chain are more important than ever for retailers and manufacturers.
Retailers and brands need confidence and integrity in their supply chains in order to meet their downstream customers’ needs for transparency and compliance. Consumers want to be reassured that the products they are buying are quality items.
The recently launched Cotton LEADS™ programme assures retailers, brands and textile manufacturers who are seeking supply chain transparency that their partners can easily source reliable and responsible raw cotton. Australia and the US together account for roughly 17% of global cotton production, which is why the bodies representing cotton industries in these countries have come together to show their full commitment to sourcing responsibly produced cotton.
CCI has more than 50 years’ experience in promoting US cotton fibre and products to trade and consumers. Our Supply Chain Marketing programme is tailored to help brands and retailers identify new suppliers of quality textile products around the world. The COTTON USA Mark is a registered trademark representing the highest global standard for purity, quality and responsibility.
- Stephanie Thiers-Ratcliffe International Marketing Manager, Cotton Council International