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The Abbey opens door to men

South-west London indie The Abbey has opened a menswear store next door to its womenswear shop in Abbeville Road, Clapham.

The 1,000sq ft store, also called The Abbey, opened a month ago, and stocks brands including Villain, Junk de Luxe, 1921 Jeans, footwear by Oliver Sweeney and Mulberry accessories. The retailer previously offered a small range of menswear in its womenswear store.

The Abbey managing director Deborah Campbell said the main store would no longer sell menswear and that the category had proved itself in terms of sales, warranting its own store. “We already offered some menswear, but the category wasn’t properly represented, we knew we could do better and felt the demand was there,” she said.

Campbell said the store’s decor has a “masculine feel”, with black and white pictures of classic movie stars such as James Dean hung on the walls.

Sales at The Abbey are up compared with last year across both men’s and women’s wear, added Campbell.

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