Bianca Miller, runner-up in last year’s series of The Apprentice, is launching a crowdfunding campaign to raise £100,000 for her hosiery brand.
Through US-based crowdfunding site Indiegogo, Miller will allow people to pre-order the autumn 15 collection of her Second Skin tights brand at a discounted rate of two for £13, rather than the normal retail price of £8.99 each. The collection features tights and lace hold-ups in eight nude tones.
Miller intends to take advantage of interest from people who saw her on The Apprentice, as well as independents, department stores and etailers.
“It’s a good opportunity to test the market,” she explained. “We have had a lot of interest from people outside the UK, so the online crowdfunding gives them – and UK shoppers – a chance to buy into the brand early and at a discounted rate. It’s about getting the name out there.”
The site will launch on May 12 and run for 40 days. Miller intends to use the £100,000 to fund marketing and production for spring 16.
She hopes to attract stockists including Asos.com, Mytights.com and department stores John Lewis and House of Fraser.
To read an interview with Miller click here.