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The Berlin shows - day one

Day one at the Berlin trade shows marked a strong opening to the exhibitions, including Seek, Capsule, Premium and Panorama and Bread and Butter, all of which were visited by Drapers.

Despite having only just opened, Capsule was picking up quickly this morning, with brands in high spirits. Elliot Walker of UK brand Malmo told Drapers “We‘re really excited to be at Capsule, it‘s a strong show and Berlin always has a great vibe.”

At Premium, several UK independent buyers had booked appointments, with brands, including Newcastle-based mini chain Jules B and Lewis Copeland in Ireland.  Further buyers from UK indies were also spotted including Jersey store Roulette and Brother 2 Brother in Sheffield.

Justin Beachus, head of international sales at outerwear label Handstitch, said: “The show (Premium) has been really busy. There has been a lot of German buyers as well as some from the UK. The traffic has been really good. People come here to buy, which is great.”

Elisa Dahan, head of design at US outerwear brand Mackage, said: “I have been here the last three years and this year is as busy as ever. There has been a good turnout with buyers coming from across the globe, from Russia to Korea.”

At Seek, UK brands were off to a positive start, with Notch London, now in its second season, having already seen orders written by lunchtime.

Panorama’s location further away from the rest of the shows didn’t appear to have hindered attendance with the halls buzzing and exhibitors reporting heavy footfall on stands. However, the brands that Drapers spoke to said they had seen few UK buyers, if any.

Kristina Nissen, manager international sales at mainstream womenswear brand Olsen, said: “The show has been very successful and our stand has been really crowded today. This is our first time at Panorama and we decided to exhibit because we really like the concept of the show. We’ve seen lots of domestic German buyers, as well as the Dutch, some from Brazil and the US, but not many from the UK.”

For Drapers‘ last stop of the day, Bread & Butter’s aisles boasted buyers from the likes of Fenwick and Asos, and brands reported an upbeat vibe from the show.

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