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‘The blood starts pumping faster at trade shows’

It’s that time of year again – the trade shows are approaching. But will they help to rejuvenate the independent retailer?

It’s that time of year again – the trade shows are approaching. But will they help to rejuvenate the independent retailer?

Trade shows are full of drama, imagination and creativity and, above all, the chance to liaise with people like us – what could be better?

They are located in energetic cities, which are fun places to be; and travelling there is a change from the usual nine to five. Then, as one enters, the blood starts pumping faster. Colour, graphics, inspirational stands, new and original collections and so many stylish people in one place – all these stimuli enable us agents to subtly clinch sales and reach for even higher targets than the previous season.

Being part of both camps – a retailer and an agent – I can use this as one of my sales tools.

Some brands have listened to feedback, thank goodness, and introduced lower-priced ranges, helping to keep the brand out there and encouraging new and nervous retailers to buy them. It’s wonderful selling these collections to retailers. Instead of the ‘I could make this myself’ or ‘how much?’ comments we retailers hate hearing from customers, reception is positive, with indies happy to take on stock they can sell.

So, roll on trade shows to give us all the pickup we need.

  • Charlotte Wilkie, Owner of kidswear indie Charlie Barley in Brighton and agent

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