Barcelona-based urban and contemporary fashion show The Brandery is changing its format for the forthcoming year with the event to be held as one edition a year in September.
The Brandery has said it is reinventing itself as a “fashion and trends festival” and will aim to help brands have more direct contact with their end consumer through fashion related musical, sports and leisure activities. There will be a maximum of just ten brands exhibiting.
Show director Miquel Serrano said: “Fashion labels are adapting to the new conditions of a market that is increasingly dynamic in new sales channels. In this context, the brands concur with us that we have to opt for an event understood as a marketing tool, which allows leading firms to communicate with their clients in a young, creative and stimulating setting”.
The event will be held in Fira de Barcelona’s Montjuïc exhibition centre from September 13 to 15.