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The Brandery sews up southern Europe

The Brandery, the Barcelona streetwear fair launched following the departure of Bread & Butter to Berlin, made a solid start at its debut event last week but attendance came almost entirely from the domestic Spanish market.

The show, which took place in the Fira Barcelona exhibition centre on July 7-9, attracted 9,715 visitors and 113 exhibitors. More than half of the exhibitors were Spanish brands, with the 45% of overseas exhibitors made up largely of Italian, French and Portuguese companies.

Pere Camprubí, expansion director for Fira Barcelona and manager of The Brandery, said the show was keen to attract more UK brands looking to sell to southern European markets and that the show would be “aggressive with its commercial offer” to lure British brands back to Barcelona.

Camprubí added that he hoped the show would double in size by July 2010.

Dates have not been set for the next show, but are likely to be pushed further away from B&B to give brands more breathing space between the two events. B&B runs from January 20-22.

Exhibitors reported a relatively quiet show, but most said they would return next season. Ines Ibanez, communications manager at the Pepe Jeans brand, said: “We have seen mostly Spanish visitors and some from France and Portugal.”

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