Mario Muttenthaler has been appointed as the first chief marketing officer at The Cambridge Satchel Company.
He is the latest addition to a rapidly expanding team following the company’s $21m (£12.3m) funding from Index Ventures in January 2014. He offcially starts on July 15.
Muttenthaler joins from Mr Porter where he worked for nine years. His most recent role there was as sales and marketing director. He began his digital career as online marketing manager at lastminute.com before he joined Net-a-Porter.com in 2005 as marketing manager.
As chief marketing officer Muttenthaler will be responsible for brand strategy, PR and customer experience on The Cambridge Satchel Company’s website as well as acquiring and retaining customers through on and offline channels.
Founder of The Cambridge Satchel Company, Julie Deane, said: “Mario brings a wealth of experience in digital brand development and e-commerce. As we expand into new markets and build our global digital presence this is the very reason I chose to partner with Index. We can now attract a world class team who will grow the business and boost the profile of The Cambridge Satchel Company as an internationally-recognised online brand.”
The retailer appointed Globe-Trotter’s Mark Fitzpatrick as the UK general manager for its first manufacturing facility in Leicestershire in November. Last year it also hired hired former Mulberry and Alfred Dunhill executive Rose McNamara as product development manager.