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The Chapar buys rival Enclothed

Menswear styling service The Chapar has bought rival personal styling business Enclothed.

Drapers understands several redundancies have been made as the London head offices merged and Enclothed’s warehouse was closed.

The Enclothed website is currently unavailable and Drapers understands The Chapar has moved its website on to Enclothed’s platform.

The combined business now has a database of more than 150,000 UK and European customers, 30,000 active customers, more than 60 brands and a team of 50. 

The Chapar is now launching a £500,000 investment round, of which £250,000 has already been committed by its largest shareholder.

The Chapar was founded by father and son Joe and Sam Middleton in 2013. 

It won the Best New Business Award at the Drapers Independents Awards the following year. 

Levi Young, daughter of singer Paul Young, and Dana Zingher founded Enclothed in 2013 and in 2015 secured investment from interior designer Kelly Hoppen and entrepreneur Piers Linney in return for a shared 15% stake in the business on BBC show Dragons’ Den.

In 2017 The Chapar raised £1.3m after launching a crowdfunding campaign on CrowdCube.

Drapers has contacted The Chapar for comment. 


Readers' comments (1)

  • Why was it sold? Suggests it was struggling?

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