The Clothes Show will rebrand to ”British Style Collective presented by The Clothes Show” and move to Liverpool next year.
It will be held from 7-9 July at ACC Liverpool, as well as using city centre buildings including Liverpool Cathedral, St George’s Hall and Camp and Furnace.
The event will feature catwalk shows, shopping from more than 250 fashion and beauty brands, a fashion-meets-music theatre performance held in the Echo Arena, food and drink pop-ups, plus seminars, trend presentations, beauty demonstrations, celebrity and influencer meet-and-greets and interviews.
There will also be a programme of night-time entertainment across the city.
The Clothes Show debuted as a TV programme on the BBC 30 years ago and transformed into an event in 1989, attracting some 100,000 visitors to the NEC in Birmingham each December.
“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective,” said Maryam, Hamizadeh, director of exhibitions at Haymarket, which owns the event.
The last edition of the show at the NEC in Birmingham will take place from 2-6 December this year.