The Collection, an outlet stocking streetwear and designer goods, will open its 1,215 sq ft flagship in London’s Soho on 23 February.
The two-storey concept space is located at 17 Brewer Street, Soho. It will offer a range of more than 100 sneakers, including a women’s-only range, alongside streetwear and accessories.
The items will be positioned in a “museum-style display” and a “special focus on artist, musician, and brand collaborations within the streetwear sphere will allow customers to explore beyond the realm of fashion.”
The store will also have a fashion-themed cafe, featuring a menu of cakes inspired by famous brands.
Addy Williams, senior retail portfolio manager at real estate firm Shaftesbury, said: “We are excited to announce this new, unique concept to Soho on Brewer Street. The Collection will be an influential retailer in the neighbourhood, offering an exclusive range of iconic streetwear and rare designer pieces for a wide scope of international customers.”