London menswear independent The Content Store has appointed co-founder of rival boutique Present London, Steve Davies, as creative director.
Mark Batista, co-founder of menswear trade show Jacket Required and owner of agency Brand Progression, sold his stake in The Content Store to his business partner and former Ben Sherman chief executive Pan Philippou at the end of March.
Batista opened the store on Lamb’s Conduit Street with Philippou in March 2013 and opened a second store called Content & Co, on Exmouth Market, London, in September 2014.
Philippou now owns both stores and plans to “build on Mark’s work to turn it into a brand”, he told Drapers.
“It is hard to compete as an independent but, with Steve’s curation, we want to make it more exclusive and really stand out from the crowd,” he said.
“We’re looking to launch an own label and become internationally acclaimed – we have grand ambitions to become the next Colette [in Paris] or Opening Ceremony [in New York]”.
Davies is currently retail curator at Hardy Amies and creative director at his own agency Steve Davies Studio. He is known for his time at menswear brand The Duffer St George, where he spent 12 years as general manager and head buyer-designer from 1995 to 2007.
“Steve joins us at a very exciting time, bringing with him a wealth of experience and undoubted talent, building on the foundations laid by Mark Batista,” said Philippou.