The newly rebranded stores will sell own-label menswear and womenswear under the Apricot label.
The Apricot collection will feature a selection of basics alongside exclusive fashion-led designs aimed at a broad age range, according to managing director Jane Weller.
The retailer will also unveil a new store concept developed by design agency Camouflage at its Bath shop this weekend. It will be the second store that has been rebranded but is the first to get a new design treatment, which includes the use of gondolas and large-scale wall vinyls to decorate the stairwells and cash desks.
The retailer’s shop at Bluewater in Kent was rebranded to the Apricot name last year.
Weller said: “We are very excited about our new concept store in Bath. It fills a gap in the market by offering customers fashionable, original clothing at affordable prices.”
In addition to rolling out the new store fit to the rest of the portfolio, Apricot aims to open three new stores in the coming months. It is hunting for potential units in Oxford, Cambridge, Brighton and Kingston upon Thames.