St Albans indie The Dressing Room has been crowned Drapers’ most Inspiring Indie for 2013.
The womenswear retailer, owned by Deryane Tadd, has had a spectacular past 12 months before topping this list.
As well as adding the Drapers Footwear & Accessories Awards’ Best Accessories Offer to its growing haul of Drapers awards, Tadd has seen consistent growth both in her bricks and mortar store and online – which has soared 89% year-on-year.
In-store investment in new brands – Farhi, 2nd Day, Olivia Burton, By Malina – and regular staff training, has seen growth on what was already a very strong 2011. The Dressing Room has also proven its community credentials by raising an impressive £6,500.
Caroline Nodder, Drapers’ editor in chief, said: “The Dressing Room is a fantastic example of the brilliant businesses thriving in the independent sector through their creativity, business acumen and phenomenal customer insight. Drapers is a champion of the indie sector and we are really proud to be able to highlight 100 of the very best that the whole industry should be proud of.”
Tadd beat off stiff competition from York indie Coggles, which took second place in this year’s list. The business has recently expanded its offering to include lifestyle products such as bicycles and music, while Coggles.com is growing its editorial content by working with a network of writers and photographers.
London family-run business Browns – which this year relocated its womenswear store to Sloane Square and hosted a pop-up for Japanese menswear brand Miharayasuhiro at its menswear store - was voted third.
Cheshire’s Black White Denim came fourth, with Middlesborough “retail theatre” Psyche being voted in fifth place.
The Goodhood Store, Donna Ida, Jules B, Dover Street Market and Bottega came in sixth to 10th place respectively.
For a look at the full list, which was entirely voted for by those in the indie sector, check out the hashtag #INSPINDIES on Twitter.