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The going remains tough for 2012

Caroline Nodder

Happy New Year to all of you from all of us at Drapers.

Happy New Year to all of you from all of us at Drapers. I hope you had an enjoyable, and more importantly, profitable festive period as we look ahead to what promises to be another tough year for UK fashion.

Turn to our News section for a look at how everyone performed over Christmas and also for some predictions from the key players for 2012.

A lot of it makes for quite sobering reading, I must warn you.

On a more positive note, you may have gathered from this week’s front cover that we’ve taken the opportunity to examine one of the export markets that is currently booming for British fashion: Japan.

The Japanese have always loved British tradition and heritage, and right now, at a time when the pound is at a record low, exports are a very attractive option. Despite the earthquake and tsunami of March 2011, sales of British brands in Japan have not suffered as you might have expected, and the Japanese consumer is actively seeking out premium quality and heritage products.

While the opportunity in Japan is obvious, the logistics of moving a British brand into such a highly competitive new market are far from straightforward, so we’ve outlined in this issue some of the options necessary to achieve this. We’ve also taken a look at some of the retail operators already out in Japan, and of course brought you some quirky street style images from fashion-forward Tokyo.

But back to these shores and looking ahead to the rest of 2012, it is evident the pressure to constantly be at the top of your game in order to win sales has never been so intense. We at Drapers pledge to keep you as well informed as we can over the coming year, both within the magazine and at Drapersonline.com, where you can get all the latest news as it happens. 

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