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The Hub confirms fourth edition after new venue is well received

The fourth edition of Hong Kong trade show The Hub will take place on March 12-13 2015, Drapers can reveal.

It comes as exhibitors and visitors praised the new location and improved format of the spring 15 edition, which took place at Lai Chi Kok, D2 Place, from August 27-28.

The show was originally held as a three-day show at AsiaWorld-Expo near the airport, but it was relocated to D2 Place in downtown Hong Kong this season to make it more accessible for buyers. The show was also shortened to a two-day format.

Managing director of British footwear brand Gola Classics Tony Evans said: “The change of venue and the fact this is now a two-day show are of great benefit. I saw an interesting mix of people from Hong Kong, China and further afield. We have identified a potential new distributor in Hong Kong.”

Simon Tennant, export manager for another UK footwear brand, Sanders & Sanders, who has attended all three shows to date, said: “The Hub allows us a very good route to market for all Asian business. It is still building, but the show this season was presented in a controlled and organised way, allowing exhibitors and customers to work well together. We opened some new accounts.”

On the new venue, he added: “The exhibition centre was a great venue, but it increased travelling time for Hong Kong customers. The new D2 location resolved all these issues.”

Almost 100 brands from Italy, France, Spain, Japan, the UK, US and Asia-Pacific took part in the two-day show.

Hong Kong retailers including IT, The Swank, The Armoury, Lane Crawford, D-Mop and Kapok were joined by over 200 buyers from mainland China, as well as those from Singapore, Korea, Japan, Taiwan, the Philippines and Australia.

London-based designer Una Burke, who was showing her eponymous label, said: “It was really interesting to meet buyers on their home turf which gives us a better understanding of their customers. I picked up some great contacts, one of which may be a substantial order.”

It also marked the first time The Hub’s partner The China Fashion Forum – which focuses on helping Chinese fashion labels understand the importance of aesthetics, commerce and culture in developing successful businesses – has hosted an event outside of mainland China.

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