Hong Kong tradeshow The Hub has partnered with China’s leading research platform and fashion conference, China Fashion Forum, for its next edition.
A joint event will take place at the third edition of The Hub, which runs on August 27-28 in Lai Chi Kok D2 Place, Hong Kong.
It will be the first time the China Fashion Forum – which focuses on helping Chinese fashion labels understand the importance of aesthetics, commerce and culture in developing successful businesses – will host an event outside of mainland China.
The Hub said the move signifies the Chinese government’s “desire to integrate” with the international fashion market.
Speakers will include Septwolves general manager Zhou Shaoming, Evisu China president Zhao Junhao and general manager of Mixmind Li Yu, who combined operate more than 20,000 retail stores in mainland China.
The Hub co-founder Peter Caplowe said the tradeshow had “always prioritised close connections” with Chinese fashion associations.
He added: “With this partnership, The Hub will continue its mission to not only serve the burgeoning multi-brand channel in China but will play a significant role in promoting this vital element of a thriving fashion industry.”
Chen Hu, co-founder and chief executive of the CFF Secretariat, said: “We’ve been organising the China Fashion Forum for 20 years and believe persistence is key. We believe in the long-term potential of The Hub and the contribution it is making to the development of Chinese fashion brands and the industry at large.”