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The Hut Group sees sales soar

Online retailer The Hut Group has seen earnings soar this year helped by advancements in customer insight.

For the six months to June 30 sales rose 54% to £66.2m as EBITDA rose to £4.0m from £300,000 in the same period last year.

The etailer had 6.6m unique customers in the group’s database and also welcomed 44.1m to the group’s websites, up from 32m in 2011.

The Hut, which sells men’s and womenswear plus games and gifts, said it had made a successful exit from “legacy low margin” categories, including music and books, leading to “enhanced margin performance”.

The group has also continued to invest in the technology behind its website including the launch of a new single page checkout and the simplification of the basket check out process.

The Hut has built a new data warehouse and analytics cube to deepen customer insight, as a part of the group’s “data driven retailing strategy”.

Chief executive Matthew Moulding said: “The combination of our market positioning and constant advances in customer insight through data analytics is driving both customer and revenue growth. The group’s gross margin progression is very pleasing and now that we have integrated recent acquisitions and are delivering significant operating leverage, the EBITDA progression is a major highlight.”

The group announced today it has appointed former Exel Logistics executive Martin O’Grady as group operations director.

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