Contemporary French retailer The Kooples will open a new store fascia in the UK next year in a bid to add casualwear to its more tailored portfolio.
The Kooples, which launched in the UK last year following a teaser advertising campaign in magazines and on buses, will launch TK by The Kooples in France and the UK next February.
TK by The Kooples stores will be smaller than The Kooples chain, which has 20 stores and concessions in the UK including Selfridges, at 750 sq ft, compared with 970 sq ft.
Artistic director Alexandre Elicha said: “TK by The Kooples is more like a casual brand, with polos and T-shirts. It has a more preppy style. We wanted to launch it because The Kooples has a more tailored aesthetic and we wanted to add a casual side [to the brand] but we thought combining the two into the same brand would be difficult.”
TK by The Kooples will launch with four stores across France and the UK, but it is unclear how many of those stores will open in the UK. Elicha said he couldn’t yet specify locations.
The Kooples will add a further 25 stores worldwide to its 180 global store portfolio next year. It is set to open a store at the Westfield Stratford shopping centre.
Elicha added that the retailer would also launch kidswear in the near future, but declined to say for which season.