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The Liquor Store to double in size and add womenswear

Birmingham-based independent The Liquor Store will expand its menswear offer and add a new denim room for women next year, following record sales during autumn 14.

The 900 sq ft menswear store, which stocks brands including Levi’s, Oliver Spencer, Lee Jeans and APC, plans to use the 1,000 sq ft above the existing space for more men’s collections. It will also open a 700 sq ft store at the unit opposite for women’s denim, which is expected to be completed by May 2015.

“We have introduced new brands since we opened so the new menswear space will give them room to breathe, plus space to do something a little bit different,” said owner Phil Hazel.

“The women’s denim room is to cater to our customers who often come shopping with their partners. We will look to start work in February and have it open by April or May next year.”

He said this winter has been the best since the store began trading in Birmingham’s Great Western Arcade in February 2012. “Last week was the best week on record and every month this year has beaten the corresponding month last year.”

The Liquor Store also trades online through a website which launched two years ago and now accounts for 40% of the business.

“We are working with a new company to grow this even further and eventually want online to contribute to half of the overall sales.”

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