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The Met opens Pandora’s Box

Fashion Week at The Met, the hotel trade show which runs during London Fashion Week, has been rebranded Pandora’s Box for spring 09.

Jo James, marketing manager at the Metropolitan Hotel on Old Park Lane in Mayfair, which hosts the show, said: “There is so much competition for fewer buyers, so we went for a fresh identity.”

About 40 designers including Jonathan Kelsey for Mulberry, Love from Australia and Gresham Blake will show their spring 09 ranges at the event.

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