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The New Craftsmen crowdfunds shop

The New Craftsmen, the venture co-founded by Mark Henderson, chairman of tailor Gieves & Hawkes, to champion British-made crafts, has turned to crowdfunding to help find investment for its first permanent residence.

The craft makers’ network is seeking £150,000 through equity crowdfunding website Crowdcube.com to fit out its new retail premises at One Row in Mayfair, London. In return, investors will receive a stake in the business.

The 2,000 sq ft area, set to open in April, will house more than 70 collections including printed textiles, accessories, homewares and ceramics. It will also be home to exhibitions, workshops and events.

One Row marks the first permanent space for The New Craftsmen, which has previously showcased its collection in pop-ups.

Henderson said: “Craftsmanship and Mayfair are two key components of British luxury. Crowdfunding and social media – two relative newcomers to the world of luxury – are adding a very exciting dimension to what we are trying to do.”

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