Outdoor brand The North Face has restructured its European sales team to support the expansion of its wholesale and retail operations.
The brand, which has 244 wholesale accounts in the UK, has split its European operations into three geographical divisions - northern, central and southern Europe - to focus on driving growth in current and new markets.
Country manager for the UK and Republic of Ireland Andrew Barker has been promoted to the new position of area manager northern Europe, while Alex Beasley - formerly key account manager for outdoor chain Blacks - has become country sales manager for the UK and Ireland.
The North Face grew UK sales 22% in 2009 and said it was set to continue growth this year at the same pace by adding many more wholesale accounts.
The brand also said it had begun to develop its collection to cater specifically to different accounts instead of offering the same range universally.
Last year, The North Face started selling direct to customers through its website in the UK and Sweden and plans to expand this into other European countries.