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The Outnet launches in-app 'personal assistant'

Luxury off-price etailer The Outnet has launched an in-app “personal assistant” service for 9,000 of its VIP customers.

The service offers shopping tips, gifting ideas, size and fit advice, as well as answers to customer service enquiries. Advisors are available between 8am and 11pm and respond within the hour.

It was tested on 80 customers, who said it was their joint favourite method of contacting The Outnet’s customer services, alongside live chat.

Most used the service for product suggestions, such as help finding a dress for an upcoming occasion.

“Mobile technology continues to be key for us,” said Andres Sosa, co-president of The Outnet, who is responsible for sales, marketing and creative.

“56% of our customers shop from their mobile phones and iPads, and we’re seeing strong sales coming from these channels.”

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