More empty shops fill our high street than ever before, but the Portas Pilot scheme has set out to fill these with new and exciting businesses.
At our local pilot scheme in southeast London, the most recent pop-up shop opened during the inaugural Forest Hill Fashion Week, which took place on February 15-19. The occasion celebrated fashion, creativity and brought together local trade, talent and entertainment for the public from surrounding areas.
Events such as Forest Hill Fashion Week not only make people more aware of what their high street has to offer, they also help local trade and bring communities together, which is desperately needed to ensure independent shops and businesses stay on our streets for years to come.
The pilot is something I feel very passionately about, as it has enabled me to introduce my vintage-inspired and ethically designed brand to a wider audience in a shop environment. This opportunity has also ensured I communicate directly with my customers to gain vital feedback for future designs.
Positivity flows through the door with every new customer, who are all excited to see my pop-up shop being used for something unique and rejuvenating the local high street.
- Ronke Fashola, Director of womenswear brand Love ur Look, whose pop-up shop is open in Forest Hill until March 14