Independent childrenswear retailer The Pud Store is opening two new branches in Sheffield and Chesterfield in March, after being “approached by landlords”.
The retailer, which was founded in 2014, specialises in past-season designer clothing for boys and girls.
It currently has three stores in Mansfield, Newark, Doncaster and trades via a Facebook page with 14,000 members. A third store in Nottingham closed in 2015.
Bishop has now signed for 1,100 sq ft and 1,600 ft stores in Sheffield and Chesterfield respectively.
She is planning to open a sixth, in Lincoln, by the end of 2019, but has not yet chosen a site.
Bishop told Drapers: “We were going to open stores in Rotherham and Barnsley last year, but I was approached by landlords in these two locations in Sheffield and Chesterfield. I had to scrap those plans and take the opportunity. Landlords are approaching us, which doesn’t really happen and is really quite exciting.
“The store openings will be self-funded from profits. I aways look below 2,000 sq ft because I have to work on a minimum value. I’d never go after the big properties because it allows us to bring in new stock. All our locations match our demographic: mums.”
She added: “In the past four-five months people have taken notice of my retail philosophies. I’ve got facts and figures that proves what I’m doing is working.”
The Pud Store extended its age range to 14-plus in summer 18 because “mums kept asking for it”.
Retail prices range between £3 and £65.
Bishop appeared on the BBC’s The Apprentice show but was voted off in December 2016 at the interview stage because Lord Sugar did not believe the business could grow to become a national chain.
The Pud Store was shortlisted for Niche Retailer of the Year at the Drapers Independents Awards 2017.