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The Shop at Bluebird to open in Covent Garden

Luxury concept store The Shop at Bluebird, which is owned by the Jigsaw group, will open a new site in London in early 2018.

The store at Carriage Hall on Floral Street, Covent Garden, will span 15,000 sq ft over three floors. It will include a large restaurant on the second floor.

The grade II-listed 19-century building has been refurbished by landlord Capital & Counties Properties as a retail space with a double-height glass atrium.

The Shop at Bluebird first opened on King’s Road in Chelsea in 2005. Run by Claire Miles, it stocks designer brands including Alexander McQueen, Anya Hindmarch, Marni, Helmut Lang, Isabel Marant and Victoria Beckham.

It has since opened in Guildford, and has spaces in Duke Street Emporium and St James’s Emporium, which are also part of the Jigsaw group.

Other retailers signing for space on Floral Street include British heritage menswear brand Kent & Curwen – its first concept store to open since creative director Daniel Kearns teamed up with business partner David Beckham – and designer labels Agnès B and Paul Smith.

Peter Ruis, chief executive of Jigsaw, said: “In a world full of mediocre, identikit shop concepts, The Shop at Bluebird is a celebration of only the finest in luxury fashion, beauty, home, lifestyle and food. In Carriage Hall and Covent Garden we have found the ultimate opportunity to take it to the next level.”

Michelle McGrath, director of Covent Garden Capital & Counties, said: “The Shop at Bluebird is the perfect fit for Carriage Hall and Floral Street, which is returning to its fashion and lifestyle roots.”



Readers' comments (1)

  • I think Ms McGrath will find that the roots of Floral Street are rooted in its name! Are we really expected to buy this load of inane marketing doublespeak?

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