The UK Fashion & Textile Association (UKFT) is taking 300 designers to Paris Fashion Week in a pledge to support up and coming design talent.
A record 30% of these are new and emerging designers, never to have exhibited in Paris before.
This key event will give up and coming designers the chance to shine, showcasing to major international womenswear buyers and press who show huge enthusiasm for British brands.
UKFT director of international affairs Paul Alger said: “In the current climate, it might be reasonable to expect new businesses to be nervous about investing in international shows. However, we have been really encouraged by the number of emerging brands coming to Paris because they know that it is still a key place to meet international buyers who have a huge appetite for British brands.”
The designers to show at the event include Fashion Fringe winner Fyodor Golan, present winner Haizhen Wang and a new handbag designer FeatherM. These will sit alongside the more established brands Lulu Guinness, Orla Kiely, and Project D by Dannii Minogue at the prestige event.
Paul Alger added: “It is a key part of UKFT’s mission to help designers and manufacturers to show at the right show for their collections and to support them when they are there. We are proud to be helping the next generation of British companies to show alongside the more established companies we have grown up with over the years.
“This group is a major UK success story. Grant support from UK Trade and Investment, who also support the Brits in Paris Map, has helped to build up a major UK presence at this event, which is unique in the world.”
UKFT are the leading trade body and represent over 2,000 bodies through its organisation and continue to provide support for their member of designers, manufacturers and retailers.