The best of the business news from the weekend papers.
House of Fraseris piling pressure on rival Debenhams in the crucial run-up to Christmas by overhauling its advertising strategy and reducing its focus on cut-price promotions according to the Mail on Sunday. A review to be presented to senior management this week will outline plans to spend more money on pushing full-price products. Celebrity endorsements will also be considered by the department store chain. HoF will this year spend only 30 per cent of its advertising budget to promote discounts - down from as much as 80 per cent in previous years.
The Mail on Sunday also said that Littlewoods Shop Directhas warned staff of a further 100 job losses, only weeks after it said 200 positions were under threat. The latest reductions will come from the 2,000 staff at the Liverpool head office. A further 180 at a satellite office in Sunderland will also be shed.
Tesco is close to signing the Spice Girls to front its Christmas ads according to The Sunday Telegraph.Just weeks after Marks & Spencer unveiled Take That as the new faces of its menswear ranges, Tesco has upped the anti is understood to be negotiating with the ‘girl power’ ensemble to star in a yuletide TV advertising campaign.
There is a gloomy Christmas ahead for many high streets because their traditional illuminations have been curtailed by health and safety rules said The Times. The Federation of Small Businesses said that the rules are making insurance premiums too expensive for councils and traders.Stephen Alambritis of the Federation of Small Businesses said “The festive period is looking darker and bleaker year-on-year –Britainis facing a Christmas blackout this year.”