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The White Company debuts US store

The White Company has opened its first store in the US with a flagship launch in New York.

The White Company spring 17

The White Company spring 17

The White Company spring 17

The flagship, which spans 3,000 sq ft, is located at 155 Fifth Avenue in the Flatiron area of the city.

It will stock a selection of clothing, lifestyle and homeware products, including cashmere sweaters, luxury loungewear, dresses and accessories.

The move comes after the retailer launched its US ecommerce site in 2014.

The White Company founder Chrissie Rucker said: “We are thrilled to be bringing our collections to the USA with our very own store in New York.

“I cannot emphasise enough how much love, care and attention goes into every item we make at The White Company, and I absolutely cannot wait to share this across the USA, beginning our story in New York.”

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