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The White Company readies US launch with Fifth Avenue store

The White Company is to open its first US store in New York this summer.

The 3,000 sq ft store will be located at 155 Fifth Avenue in the Flat Iron area of Manhattan and will offer its clothing, lifestyle and homeware collections.

The expansion follows the British lifestyle brand’s growth online in the US, after the launch of its US ecommerce site in 2014. The firm said its US performance was a main contributor to a record growth year for the firm last year, when it made sales of £184.3m and operating profit of £17.3m.

Drapers understands the US expansion will continue beyond Fifth Avenue to other mall locations in the Tri-State area, in New York, New Jersey and Connecticut.

The White Company’s chief executive Will Kernan left his role after five years last month to join cycling firm Wiggle as chief executive. A search for a replacement is currently underway.


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