Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

The White Company reveals strong Christmas trading

The White Company experienced a 24% surge in Christmas sales boosted by the opening of the retailer’s first ‘life-style’ store on London’s Sloane Square, according to the Daily Telegraph.

The strong performance was recorded in the nine weeks to Christmas Day.

The White Company said it aims to deliver “significant” double digit growth in EBITDA in the year to March.

The White Company managing director Patricia Alford-Burnett said festive trading had been “strong”.

She said: “The weather might have done its best to disrupt us. However, we were able to maximise the benefits of our multi-channel offering, the strength of the White Company brand and delivering the finest quality products at outstanding value for money to ensure that our customers were still able to enjoy a White Company Christmas.”

She added that 2010 had “presented a number of tough challenges”, but added: “We expect to grow sales and profit significantly this financial year.”

In the year to March 27, 2010 White Company reported EBITDA of £7.9m, and sales up 5% to £83.9m

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.