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The White Company targets growth with new recruits

Lifestyle retailer The White Company is gearing up for growth after expanding its management team.
The multi-channel retailer, which unveiled its 21st store in Harrogate in North Yorkshire this week, is hunting for sites to open more shops this year.

Marketing director Matthew Stead said there was scope to significantly expand the chain, which sells daywear, nightwear and accessories for women, as well as kidswear.

“We’ll continue to grow and expand the business,” he said. “We are looking at key town and city sites, but where it’s right for the customer.” He said the group would open a store in Cheltenham in Gloucestershire next month, but declined to give details of further openings.

The retailer has overhauled its management team in the past 12 months, most recently with the appointment of former Bhs divisional merchandising director Nicky Elson, who was hired for the position of buying and merchandising director at the end of last year.
Stead, a former brand director at Littlewoods Shop Direct Group, was appointed as marketing director six months ago, while Gary Temprell has joined as retail operations director from Habitat.

The White Company’s spring 08 clothing range comprises about 200 products, but the business plans to ramp up the offer. Stead said: “Cashmere and knitwear has been very strong. We will continue to trial and develop clothing ranges.”

The retailer’s website will also be revamped later this year.

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