Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Theo Paphitis to set up rival chain to La Senza

Former La Senza owner and Dragons’ Den star Theo Paphitis is setting up a lingerie chain which will go head-to-head with his former business.

Paphitis has hired a former buying director and operations director from La Senza to spearhead the retail business which has the working name DNA Lingerie.

Paphitis has hired Guy Grainger, property agent at Jones Lang LaSalle, to try and secure 30 stores for the venture.

Paphitis, who also owns stationery chain Ryman, bought La Senza for £1 in 1998 and sold it to private equity firm Lion Capital eight years later for around £100m. Last year Paphitis tried to buy back a majority stake in La Senza last year but talks broke down and he left the board of the lingerie chain.

Last week Paphitis told entrepreneurs that 2010 could be the best time in years to start a new business.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.