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‘There is business out there – you just have to hunt it down’

In these testing times, you hear about plenty of doom and gloom.

As sales director of Base London, a well-established UK brand, we were also facing tough hurdles so knew that if it was tight for us, it was also tough for the whole market.

Two years ago the brand focused on different areas of the business and decided that to obtain much quicker business growth, we had to make an aggressive attack on foreign markets.

With this in mind we set out to sign new overseas agents and distributors and attended trade fairs. Obviously this needs investment but now we’re starting to reap the benefits.

Exhibiting in Italy, France, Germany, Holland, the US and even Australia has secured us a network of agents and distributors that are committed to making us a global brand, and we are currently trading across the globe with success.

Having come up against many barriers I’m the first to admit it’s not all been plain sailing. But there is business out there, you just really have to get up and hunt it down.

Having recently linked into the UK Trade & Investment gateway scheme and with strong support from the British Footwear Association, both these organisations are incredible tools for us. When I’m asked these days how business is, I honestly reply “I can’t complain”.   

  • Mark Husted, Sales director for men’s footwear brand Base London

Readers' comments (1)

  • Thierry BAYLE

    Mark,
    Good to hear those words ( But there is business out there ...).
    I remember Marc ( co owner of Management One ) taking the running of the family retail business and his father telling him:
    "Marc this is business out there and it better be with you".

    Yes, it is not plain sailing out there but there are opportunities for you to take. Do not believe that all your competitors are doing the right things. Most of all they are not doing it consistently right season after season.
    It is your opportunitiy to shine and put more pounds in the business.
    If necessary take a consultant or somebody outside the business able to challenge you.
    Make sure you Re-visit your business plan. Re-think your strategy, Re-train your staff and yourself and REmember to enjoy your retail or wholesale business.
    Feel free to write back and we can share practical tools or tips.

    Thierry
    Global Fashion Management / Management One

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