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Thinking positive: fashion's coronavirus relief efforts

An update of the industry’s charitable and positive news throughout the Covid-19 coronavirus crisis. 

Temperley London: the womenswear brand will donate 20% of all proceeds from its website to the NHS Charities Covid19 Urgent Appeal.

Levi Strauss: the denim giant is committing $3 million (£2.4m) to relief efforts that work around the ongoing coronavirus pandemic, including Doctors Without Borders and Chinese for Affirmative Action, which is fighting back against the coronavirus-related racism directed toward Asian Americans.

British manufacturers: British fashion manufacturers and designers have come together to produce masks and personal protective clothing (PPE) for frontline staff during the Covid-19 coronavirus. 

Revolve: The US etailer is donating 10,000 federally approved face masks to 2 hospitals in Los Angeles that need support with protective equipment.

Yoox Net-A-Porter: The group has donated its London premier delivery fleet to deliver essential supplies to those in need. Vehicles within the fleet will now serve as volunteered vehicles for seven local Age UK charities in London.

Salvatore Ferragamo: The Italian fashion house has manufactured and donated more than 100,000 masks and 50,000 units of hand sanitiser to local healthcare units in the Tuscany region of Italy. 

Chi Chi London: Occasionwear brand Chi Chi London is holding activities including isolation bingo, virtual quizzes, fitness programmes and mindfulness activities on its social channels to look after its community. 

Linda Farrow: The sunglasses and eyewear brand is donating 10% of its online sales for March and April to the NHS Covid-19 Urgent Appeal.

PVH Corporation: The company’s foundation has committed $1m (£800,000) towards Covid-19 relief,  including a $100,000 (£8,000) donation to the COVID-19 Solidarity Response Fund created by the UN Foundation and Swiss Philanthropy Foundation, benefitting the World Health Organization and other partners.

Anine Bing: The eponymous fashion brand is producing 10,000 masks and donating them to foundations that need them to continue with the fight against Coronavirus. 

Little Mistress Group: The group is offering any brands unlimited space on its marketplace for current, cancelled and markdown stock, in light of the coronavirus. The etailer will reduce commission on sales by 50% for brands who have been affected by wholesale customers. The company plans to start inviting brands onto the site from next week onwards, and will offer marketing to help push their stock.

Brands and factories can fully own their stock. The Little Mistress Group will upload the content onto the site, and once a sale happens the brand will automatically receive notification and dispatch to the customer. Founder and CEO Mark Ashton said: “Or we’re also happy to hold their stock. Again, they will still have full ownership and we will take care of the product journey from the point of sale.”

Saint James: French heritage lifestyle brand Saint James is shifting its manufacturing activity to produce protective masks for health institutions and hospitals. 

Diadora and Geox: Enrico and Mario Moretti Polegato, presidents of Diadora and Geox, have donated one million euros to the Veneto Region of Italy to help manage the ongoing health emergency. 

PrettyLittleThing: Founder and chief executive Umar Kumani has donated his salary for March to small businesses struggling due to coronavirus. 

Bezo London: Women’s T-shirt brand Bezo London is donating 75% of sales from its new Zodiac Collection to the NHS. 

Allbirds: Sustainable footwear brand Allbirds is offering NHS workers on the frontline of fighting coronavirus a free pair of shoes. Doctors, nurses and medical staff can claim a free pair by filling out a short form online. The brand said it wanted to show its appreciation for “what the incredible NHS is doing for the country during these awful uncertain times.”

Kurt Geiger: Having closed its 55 high street stores across UK and Ireland, Kurt Geiger is urging its 2,000 store workers to utilise their time whilst being paid and not working to become part of their volunteering scheme for employees with Age UK. 

Inditex: Zara owner Inditex is looking to convert part of its textile manufacturing capacity in Spain to produce hospital gowns. It has also pledged to make available to Spain its vast global logistics and supplier network to help distribute materials including protective masks, gloves, goggles and caps. 

H&M Group: The Swedish retail group is arranging for its supply chain to produce personal protective equipment to be provided to hospitals and health care workers. 

John Lewis: The department store is donating comfort items and Easter gifts to local hospitals to support NHS workers. 

Mango: Mango will donate and distribute 2 million medical masks to hospitals across Spain. 

Phoebe English: English fashion designer Phoebe English is offering to make face masks for organisations that are running low. The designer is also offering assistance to those in the SE8 area of London who are struggling to get the food or medication they require.

If you or your business has machinery that can assist in making face masks or other medical garments you can contact gcfcovid19enquiries@cabinetoffice.gov.uk to help. 

Country of Origin: Knitwear brand Country of Origin is launching a kickstarter campaign to retool its knitting factory temporarily to manufacture WHO-grade hand sanitiser. 100% of profits will be used to supply care homes free of charge. 

In The Style: Etailer In The Style has pledged to donate 100% of profits from its new collection with Olivia Bowen to Age UK to help support elderly people through the Covid-19 crisis. It has since widened this commitment and will donate 10% of proceeds from all In The Style sales to the charity. 

Three Graces: Womenswear brand Three Graces London is to donate 100% of net sales from all products sold on its website over the next two weeks to homeless charity Crisis.

Sophia Webster: Footwear brand Sophia Webster is gifting 200 pairs of its FlyBy trainers to NHS workers. 

LVMH: The French luxury goods group is producing hand sanitiser at three of its perfume and cosmetics factories for distribution to French hospitals fighting the country’s coronavirus outbreak.

 

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