More than a third of consumers (41%) provide false information when signing up for products and services online in order to limit the amount of information they share, new figures have found.
According to a global YouGov survey of 7,500 customers for security company RSA, 59% of these respondents have falsified information to avoid unsolicited communications such as phone calls or texts, while 35% have done so due to security concerns.
The most-faked type of information was a phone number, with 27% of customers that have provided incorrect information admitting to doing so. This was seconded by date of birth (17%), email address (16%) and home address (15%).
A total of 82% of UK respondents claimed they would boycott a company that repeatedly demonstrated they had no regard for protecting customer data, while worldwide, 90% of customers said they are concerned about their personal data being lost, manipulated or stolen.
More than half (62%) said they would feel inclined to blame a company above anyone else - including a hacker - if their personal data was lost by them.
Only a third (31%) said they believed companies having more of their customer data means they can offer better and more personalised products or services, while just 26% would gladly trade their data for improved customer experience and services.
However half of customers (50%) said they would be more likely to shop with a company that could prove it takes data protection seriously.