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Third of online bargain hunters at risk of fraud

A third of online shoppers put themselves at risk of online fraud while chasing bargains during promotional events such as Black Friday and Cyber Monday, research has shown.

Online Shopping- ASDA



People are more likely to take a financial risk, such as shopping on an unfamiliar or unsecure website, when they see a good deal, the study by Financial Fraud Action UK (FFA UK) revealed.

Those aged between 16 and 34 are understood to be most at risk. Nearly half (46%) of that age group said they are more likely to take a chance on an unknown website for a bargain, compared to 18% of people aged 55 and over.

The research also found almost a quarter (22%) of online shoppers do not check the authenticity of an online retailer - for example, by looking for the padlock icon next to the website address to indicate the site is secure - before buying.

Nearly a fifth (19%) would click on an unsolicited email if it promised them a good deal.

FFA UK surveyed more than 1,900 online shoppers.

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