A third of online shoppers put themselves at risk of online fraud while chasing bargains during promotional events such as Black Friday and Cyber Monday, research has shown.
People are more likely to take a financial risk, such as shopping on an unfamiliar or unsecure website, when they see a good deal, the study by Financial Fraud Action UK (FFA UK) revealed.
Those aged between 16 and 34 are understood to be most at risk. Nearly half (46%) of that age group said they are more likely to take a chance on an unknown website for a bargain, compared to 18% of people aged 55 and over.
The research also found almost a quarter (22%) of online shoppers do not check the authenticity of an online retailer - for example, by looking for the padlock icon next to the website address to indicate the site is secure - before buying.
Nearly a fifth (19%) would click on an unsolicited email if it promised them a good deal.
FFA UK surveyed more than 1,900 online shoppers.