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This much I know: Dune’s Daniel Rubin

“Do what you love and love what you do,” was the advice from Daniel Rubin, executive chairman at The Dune Group, today.

Daniel rubin

Daniel rubin

Speaking at the Drapers Next Generation event in London, Rubin gave the following insights and advice:

On enjoying your job

You have to go home and think “I enjoy what I do” – not every night, but at least a few nights a week.

On Brexit

It has been a disaster for us. Our costs have gone up by 15%. A lot of Dune’s store staff are from eastern Europe, so that’s a worry, as is the prospect of paying higher tariffs. It has thrown up a perfect storm of challenges for businesses like ours. You need to become more efficient – look at your sourcing and costs.

On competitive fast fashion retailers

We don’t try to compete, we couldn’t. We’re aiming for a different market and customer. They’re not just catwalk driven, they’re looking for quality.

On how to succeed

You need to have a point of difference, or be better than everyone else.

On the drawbacks of starting a business

There’s a big move towards opening your own business and it’s not easy – the majority fail. If you want to do it, get a mentor or someone to look at your business plan with you and tear it apart. The more research you do, the more likely you are to be successful.

And on the rewards

You’re in charge of your own destiny and the rewards are potentially much higher.

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