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This season’s LFW will push the bar higher

It’s one week until the start of London Fashion Week. This season, about 300 designers will participate, with 70 labels showing on the catwalk, 20 hosting presentations and 200 selling their collections within the Exhibition at Somerset House.

It’s one week until the start of London Fashion Week. This season, about 300 designers will participate, with 70 labels showing on the catwalk, 20 hosting presentations and 200 selling their collections within the Exhibition at Somerset House.

The British Fashion Council’s (BFC) aim is to make LFW a time- and cost-effective event for buyers. We work with a panel of media partners and retailers to rigorously screen designers to ensure a strong mix of iconic and new British talent on the catwalks, as well as in feature areas within the Exhibition such as Newgen, Estethica, Lingerie Boudoir, Headonism, Showrooms and Made by Scandinavians. The talent on show is inspirational and its breadth and quality will be highly conducive to sales at the event.

Throughout the week there will be a series of events within Somerset House providing further inspiration (and value) for buyers. These include the launch of the digital schedule, which will live stream shows and fashion films presented at Somerset House online; a keynote speech to open the Estethica area of the exhibition; a Drapers Talk which will see editor Jessica Brown interview a leading retailer; fashion show edits on screens throughout the event and a WGSN trend presentation featuring product from the Exhibition.

The show will be opened by BFC chairman Harold Tillman and Sarah Brown, wife of the Prime Minister, on February 19 at 10am. September 2009’s LFW was said to have been the best to date; for us it was about setting the bar to where it should be and now the challenge is to push it higher. I look forward to seeing you next week.

To register for fast-track entry to LFW, go to londonfashionweek.co.uk/registernow.

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