Former Thomas Pink merchandise director Morgan Fowles has been appointed chief operating officer of menswear startup Spoke.
Fowles, who worked at the Jermyn Street shirt brand between March 2013 and May 2015, joined Spoke in late 2015.
The online-only menswear brand, which is backed by former Asos chief product officer James Hart, is based in London and was founded in 2015. It currently specialises in trousers in up to 150 cuts – which it claims is five times the size range of the average brand - but plans to expand into other categories such as t-shirts and polo shirts in early 2016.
Before joining Thomas Pink, Fowles was a consultant at luxury brand house LVMH and independent etail platform Farfetch. She was also previously a director at fashion group Phillips-Van Heusen (PVH), which owns Calvin Klein and Tommy Hilfiger.
Founder and chief executive of Spoke, Ben Farren, said: [Fowles’] depth of menswear experience is a tremendous asset to the business, and fundamentally changes our ability to grow the business, and keep up with demand.”
Spoke raised over £500,000 in a first round of funding in early 2015 and will shortly open a second round.