London-based luxury women’s outerwear label Tricouni is launching its first full collection for autumn 16, with backing from former trade minister and Tory Party treasurer Lord Jonathan Marland, Thomas Pink founder Peter Mullen and former Jack Wills chairman Will Hobhouse.
The brand, which has a heritage dating back to the early 1900s in technical apparel for explorers, was rediscovered by Lord Marland via Hans Kremmel, founder of Hong Kong apparel supplier KTC, who owned it with Jean Dipak Sen.
Lord Marland sought out additional investors and appointed Milaye Park as chief executive and creative director last year. Park was interim chief executive at L’Wren Scott from September 2012 to April 2013 and was previously European regional director at Marks & Spencer. She also spent more than four years at F+F at Tesco, latterly as director of new business for European clothing from December 2009 to May 2011.
The team debuted a capsule collection in October 2015 and is launching its first full collection of 30 pieces comprising coats, gilets, capes and accessories for autumn 16, priced from £750 and £1,500 at wholesale.
The collection features Loro Piana technical fabrics and Italian cashmere and are made by a manufacturer used by Fendi, Tom Ford and Valentino, based near Florence.
“Tricouni has a rich heritage and we wanted to establish a range of enduring quality and versatility,” said Lord Marland, who is chairman. “This company is supported by a group of investors who bring experience from a number of brands ranging from Hunter, Thomas Pink, Sunspel, Jack Wills and more, to support the management to achieve this objective.”
Michael Spencer, former Tory Party treasurer and founder of broker Icap, is also an investor.
Hobhouse is also chairman of Heal’s, has a minority stake in Sunspel and is a former chairman of Jack Wills, while Mullen is founder of Thomas Pink and former chairman of Hunter.
Tricouni is targeting luxury retailers in London, New York and Asia and is currently sold through etailer Nuji.com and its own website.