British men’s tailoring brand Thomas Pink has relaunched its shirt collection for autumn 16 with a greater focus on the corporate customer.
The firm has restructured the category to include seven different business shirt designs in a range of colours, fits, fabrics and price points to suit business professionals at all stages of their careers.
The new collection has a wider pricing structure, which ranges from £45 to £225. The average price of a Thomas Pink shirt was previously £89.
Thomas Pink president and chief executive Jonathan Heilbron explained: “We have created a pricing structure to allow customers to graduate through the collection as they progress in their career – from first job to CEO.”
As part of the launch, Thomas Pink has introduced a shirt package deal called “The Business Bundle”, where shoppers can buy four shirts – usually priced between £69 and £89 – for £200.