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Thomas Pink refocuses shirt business with new price structure

British men’s tailoring brand Thomas Pink has relaunched its shirt collection for autumn 16 with a greater focus on the corporate customer.

thomas pink

thomas pink

The firm has restructured the category to include seven different business shirt designs in a range of colours, fits, fabrics and price points to suit business professionals at all stages of their careers.

The new collection has a wider pricing structure, which ranges from £45 to £225. The average price of a Thomas Pink shirt was previously £89.

Thomas Pink president and chief executive Jonathan Heilbron explained: “We have created a pricing structure to allow customers to graduate through the collection as they progress in their career – from first job to CEO.”

As part of the launch, Thomas Pink has introduced a shirt package deal called “The Business Bundle”, where shoppers can buy four shirts – usually priced between £69 and £89 – for £200.

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