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Tide-Frater to develop Simon Fuller's fashion business

Susanne Tide-Frater, the former creative director at Harrods and Selfridges, has joined Simon Fuller's 19 Entertainment company to help develop its fashion collections which include dvb by Victoria Beckham and Roland Mouret.

Tide-Frater has joined 19 Entertainment, a subsidiary of pop mogul Simon Fuller's CKX company, as a development consultant to work on new and existing fashion based projects.

Tider-Frater will work on the dvb by Victoria Beckham range but will also take responsibility for other fashion projects for 19 Entertainment. Roland Mouret also comes under Fuller's clients.

Tide-Frater has more than 15 years experience as a creative director and was a hugely influential member of the Selfridges management team in the early 2000s.

Fuller manages Victoria and David Beckham, Roland Mouret, Claudia Schiffer and The Spice Girls among others.

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