Scandinavian tailoring brand Tiger of Sweden has appointed Hans-Christian Meyer as its new CEO, effective 1 September.
Meyer joins from Ralph Lauren, where he was president of retail, EMEA since August 2015.
He first joined Ralph Lauren in 2006 as vice-president Scandinavia and the Baltics.
Peter Thorsen, deputy chairman of Tiger of Sweden, said: “Meyer brings a fresh perspective and incredible depth of brand experience to Tiger of Sweden. He is an exceptionally strong leader with the passion and energy we need. This, combined with his collaborative working style and his intense focus on results, will put us in a stronger position and lead our company into the future.”
The appointment comes shortly after the announcement of Christoffer Lundman as the new head of Creative & Design.