Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Tiger of Sweden appoints new CEO

Stockholm-based tailoring brand Tiger of Sweden has appointed Hugo Boss’s Linda Dauriz as its new chief executive.

Joining on 1 December, Dauriz will be responsible for increasing the brand’s relevance to customers in key markets, including the European Union, as well as strengthening its product and digital operation.

Dauriz’s most recent role was as director of customer experience and corporate development at Hugo Boss, before which she was a partner at management consultancy McKinsey & Company.

She said: “I see huge potential for the brand, embodying confidence, courage and creativity with its Swedish design heritage. We will continue to drive the smart casualisation of formalwear to dress consumers in style across multiple occasions.

“Becoming more relevant for our consumers online, in our own stores, as well as in close collaboration with our trusted distribution partners, is a key priority for me.”

She succeeds interim CEO Moa Strand, who was appointed after Hans-Christian Meyer resigned with immediate effect in February.

Strand will take on the role of chief marketing officer.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.