Timberland is aiming to grow sales by 50% in the next three to four years under new owner VF Corporation.
The outdoor and lifestyle brand is looking to grow its clothing arm, which makes up 21% of sales, by
approaching its 330 existing UK footwear stockists. Timberland has 100 clothing accounts.
Andy Hewat, Timberland country manager for the UK and Republic of Ireland, said: “Independents play a huge part in our business. There are several where we already sell shoes but not clothes, and we want to prove that we deserve to take shelf space away from other brands.”
Timberland wholesales at £22 for a polo shirt to £64 for an Abington jacket, with a mark-up of 2.7.
The move follows the acquisition of Timberland by US brand house VF Corporation in September 2011 for $2bn (£1.31bn), which completed this April. Timberland’s global sales were $1.5bn (£950,000) in 2012. It aims to reach $2.3bn (£1.5bn) by 2017.